{"id":2138,"date":"2019-02-19T01:35:41","date_gmt":"2019-02-19T00:35:41","guid":{"rendered":"https:\/\/2019.madrid.wordcamp.org\/?post_type=wcb_session&#038;p=2138"},"modified":"2019-04-02T11:12:42","modified_gmt":"2019-04-02T09:12:42","slug":"data-driven-design-con-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/madrid.wordcamp.org\/2019\/session\/data-driven-design-con-wordpress\/","title":{"rendered":"Data Driven Design con WordPress"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-attachment-id=\"3394\" data-permalink=\"https:\/\/madrid.wordcamp.org\/2019\/speaker\/pablo-moratinos\/04-track-a-pablo-moratinos\/\" data-orig-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"04-track-a-pablo-moratinos\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?fit=640%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/2019.madrid.wordcamp.org\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" class=\"wp-image-3394\" srcset=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/04-track-a-pablo-moratinos.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>Descripci\u00f3n:<\/strong>&nbsp;Algunos piensan que dise\u00f1o es hacer las cosas bonitas.<br><\/p>\n\n\n\n<p>Otros pensamos que dise\u00f1ar es, adem\u00e1s, conseguir que las cosas funcionen como esperamos, que la experiencia del usuario sea la mejor posible y que ayude a que los negocios consigan sus objetivos.<\/p>\n\n\n\n<p>La conclusi\u00f3n de todo esto es que la \u00fanica forma de identificar mejoras potenciales en el dise\u00f1o de nuestras webs con WordPress es midiendo lo que pasa con ellas y estudiando los resultados de distintas variaciones.<br><\/p>\n\n\n\n<p>En esta charla descubriremos qu\u00e9 es el dise\u00f1o basado en datos y c\u00f3mo podemos desarrollarlo en un sitio web con WordPress.<\/p>\n\n\n\n<p><strong>Qu\u00e9 van a aprender los asistentes:<\/strong>&nbsp;Descubrir\u00e1n las t\u00e9cnicas fundamentales que existen en WordPress para tomar decisiones de dise\u00f1o basadas en:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Los resultados de negocio.<\/li><li>Los datos del comportamiento de los usuarios en su web.<\/li><\/ol>\n\n\n\n<p><strong>Nivel del asistente:<\/strong>&nbsp;Avanzado<\/p>\n\n\n\n<p><strong>P\u00fablico objetivo:<\/strong>&nbsp;General, Dise\u00f1o, Marketing, Negocio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3n:&nbsp;Algunos piensan que dise\u00f1o es hacer las cosas bonitas. Otros pensamos que dise\u00f1ar es, adem\u00e1s, conseguir que las cosas funcionen como esperamos, que la experiencia del usuario sea la mejor posible y que ayude a que los negocios consigan sus objetivos. La conclusi\u00f3n de todo esto es que la \u00fanica forma de identificar mejoras potenciales [&hellip;]<\/p>\n","protected":false},"author":13668985,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1554542100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1931],"footnotes":""},"session_track":[164407],"session_category":[5002],"class_list":["post-2138","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorio","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 abril, 2019","time":"11:15"},"session_speakers":[{"id":"1931","slug":"pablo-moratinos","name":"Pablo Moratinos","link":"https:\/\/madrid.wordcamp.org\/2019\/speaker\/pablo-moratinos\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2138\/revisions"}],"predecessor-version":[{"id":3520,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2138\/revisions\/3520"}],"speakers":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1931"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/pablo-moratinos"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=2138"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=2138"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=2138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}