{"id":2214,"date":"2019-02-19T02:17:59","date_gmt":"2019-02-19T01:17:59","guid":{"rendered":"https:\/\/2019.madrid.wordcamp.org\/?post_type=wcb_session&#038;p=2214"},"modified":"2019-04-02T11:22:06","modified_gmt":"2019-04-02T09:22:06","slug":"no-solo-codigos-de-seguimiento-potencia-tu-wordpress-con-google-tag-manager","status":"publish","type":"wcb_session","link":"https:\/\/madrid.wordcamp.org\/2019\/session\/no-solo-codigos-de-seguimiento-potencia-tu-wordpress-con-google-tag-manager\/","title":{"rendered":"No solo c\u00f3digos de seguimiento. Potencia tu WordPress con Google Tag Manager"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-attachment-id=\"3490\" data-permalink=\"https:\/\/madrid.wordcamp.org\/2019\/speaker\/carlos-m-diaz\/18-track-b-carlos-diaz\/\" data-orig-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"18-track-b-carlos-diaz\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?fit=640%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/2019.madrid.wordcamp.org\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" class=\"wp-image-3490\" srcset=\"https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?resize=500%2C281&amp;ssl=1 500w, https:\/\/i0.wp.com\/madrid.wordcamp.org\/2019\/files\/2019\/04\/18-track-b-carlos-diaz.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>Descripci\u00f3n:<\/strong>&nbsp;Desde siempre hemos asociado Google Tag Manager como un gestor de etiquetas de marketing o de seguimiento de acciones dentro de la Web, nada m\u00e1s lejos de la realidad.En esta char\u00f1a r\u00e1pida vamos a echar abajo este mito y descubrir c\u00f3mo con Google Tag Manager podemo, ademas,s implementar soluciones en nuestro WordPress, prescindiendo de plugins y ciertos c\u00f3digos que hasta ahora desperdig\u00e1bamos por nuestra instalaci\u00f3n.<\/p>\n\n\n\n<p><strong>Qu\u00e9 van a aprender los asistentes:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A usar Google Tag Manager para algo m\u00e1s que para poner el c\u00f3digo de seguimiento de Google Analytics y el pixel de Facebook.<\/li><li>A implementar de manera efectiva la ley de Cookies en nuestra Web sin necesidad de instalar ning\u00fan pluginA implementar un snippet en WordPress sin tocar el FTP.<\/li><li>A descubrir la m\u00e1s potente de la etiquetas de Google Tag Manager: La etiqueta de HTML personalizado&#8230;<\/li><\/ul>\n\n\n\n<p><strong>Nivel del asistente:<\/strong>&nbsp;Principiante<\/p>\n\n\n\n<p><strong>P\u00fablico objetivo:<\/strong>&nbsp;General, Desarrollo, Marketing, Contenidos, Negocio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3n:&nbsp;Desde siempre hemos asociado Google Tag Manager como un gestor de etiquetas de marketing o de seguimiento de acciones dentro de la Web, nada m\u00e1s lejos de la realidad.En esta char\u00f1a r\u00e1pida vamos a echar abajo este mito y descubrir c\u00f3mo con Google Tag Manager podemo, ademas,s implementar soluciones en nuestro WordPress, prescindiendo de plugins [&hellip;]<\/p>\n","protected":false},"author":15078990,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1554562800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1909],"footnotes":""},"session_track":[1260304],"session_category":[5002],"class_list":["post-2214","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-charlas-rapidas","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 abril, 2019","time":"17:00"},"session_speakers":[{"id":"1909","slug":"carlos-m-diaz","name":"Carlos M. D\u00edaz","link":"https:\/\/madrid.wordcamp.org\/2019\/speaker\/carlos-m-diaz\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2214\/revisions"}],"predecessor-version":[{"id":3567,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2214\/revisions\/3567"}],"speakers":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1909"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/carlosmdh"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=2214"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}