{"id":4471,"date":"2023-09-22T13:04:00","date_gmt":"2023-09-22T11:04:00","guid":{"rendered":"https:\/\/madrid.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=4471"},"modified":"2023-11-06T13:24:35","modified_gmt":"2023-11-06T11:24:35","slug":"seoux-la-union-hace-la-fuerza","status":"publish","type":"wcb_session","link":"https:\/\/madrid.wordcamp.org\/2023\/session\/seoux-la-union-hace-la-fuerza\/","title":{"rendered":"\u00bfQu\u00e9 es el SXO? Descubre c\u00f3mo unir SEO y UX"},"content":{"rendered":"\n<p>\u00bfHas o\u00eddo hablar alguna vez del SXO, o, lo que es lo mismo, la combinaci\u00f3n entre SEO y UX?<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 es beneficioso combinar ambas disciplinas? \u00bfDeber\u00eda un especialista en SEO tener conocimientos de UX? \u00bfY qu\u00e9 pasa con los dise\u00f1adores?<\/p>\n\n\n\n<p>En este taller, exploraremos los siguientes temas:<\/p>\n\n\n\n<p>-Sesgos cognitivos y leyes de UX<br>-C\u00f3mo mejorar SEO y UX a la vez<br>-Errores comunes de SEO que suelen cometer los dise\u00f1adores<br>-C\u00f3mo fomentar la colaboraci\u00f3n entre equipos<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv wp-block-embed-wordpress-tv wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='580' height='326' src='https:\/\/video.wordpress.com\/embed\/qNpmLASY?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/madrid.wordcamp.org\/2023\/files\/2023\/11\/Sara-Fernandez-Carmona-Que-es-el-SXO-Descubre-como-unir-SEO-y-UX.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Sara Fern\u00e1ndez Carmona Qu\u00e9 es el SXO Descubre c\u00f3mo unir SEO y UX.\"><\/object><a id=\"wp-block-file--media-a38c01fe-9d68-4b4c-8b7d-9d00af69c769\" href=\"https:\/\/madrid.wordcamp.org\/2023\/files\/2023\/11\/Sara-Fernandez-Carmona-Que-es-el-SXO-Descubre-como-unir-SEO-y-UX.pdf\">Sara Fern\u00e1ndez Carmona Qu\u00e9 es el SXO Descubre c\u00f3mo unir SEO y UX<\/a><a href=\"https:\/\/madrid.wordcamp.org\/2023\/files\/2023\/11\/Sara-Fernandez-Carmona-Que-es-el-SXO-Descubre-como-unir-SEO-y-UX.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a38c01fe-9d68-4b4c-8b7d-9d00af69c769\">Descarga<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo hablar alguna vez del SXO, o, lo que es lo mismo, la combinaci\u00f3n entre SEO y UX? \u00bfPor qu\u00e9 es beneficioso combinar ambas disciplinas? \u00bfDeber\u00eda un especialista en SEO tener conocimientos de UX? \u00bfY qu\u00e9 pasa con los dise\u00f1adores? En este taller, exploraremos los siguientes temas: -Sesgos cognitivos y leyes de UX-C\u00f3mo mejorar [&hellip;]<\/p>\n","protected":false},"author":17121881,"featured_media":5713,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1699108200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4354],"footnotes":""},"session_track":[1079852],"session_category":[1079890],"class_list":["post-4471","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-sala-1","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"04\/11\/2023","time":"16:30"},"session_speakers":[{"id":"4354","slug":"sara-fernandez-carmona","name":"Sara Fern\u00e1ndez Carmona","link":"https:\/\/madrid.wordcamp.org\/2023\/speaker\/sara-fernandez-carmona\/"}],"session_cats_rendered":"SEO","_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4471\/revisions"}],"predecessor-version":[{"id":6132,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4471\/revisions\/6132"}],"speakers":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4354"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/sarfercar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/5713"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=4471"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=4471"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}