{"id":4387,"date":"2023-09-22T13:03:11","date_gmt":"2023-09-22T11:03:11","guid":{"rendered":"https:\/\/madrid.wordcamp.org\/2023\/?post_type=wcb_speaker&#038;p=4387"},"modified":"2023-10-18T17:42:02","modified_gmt":"2023-10-18T15:42:02","slug":"clara-avila","status":"publish","type":"wcb_speaker","link":"https:\/\/madrid.wordcamp.org\/2023\/speaker\/clara-avila\/","title":{"rendered":"Clara \u00c1vila Cantos"},"content":{"rendered":"<figure style=\"width:256px;height:256px;\" class=\"is-style-rounded wp-block-wordcamp-avatar\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=256&amp;d=mm&amp;r=g\" alt=\"Clara \u00c1vila Cantos\" \/><\/figure>\n\n\n<p>Soy Clara y me dedico a las estrategias de contenido. Creo que el contenido puede ser la espina dorsal que d\u00e9 coherencia todo lo que hacen las organizaciones: desde que dise\u00f1amos en un producto o servicio, hasta que lo comunicamos, siendo coherentes con nuestra propuesta de valor.<\/p>\n\n\n\n<p>Sobre este tema escrib\u00ed el libro \u201cEstrategia y Marketing de Contenidos\u201d de la Editorial Anaya (2da edici\u00f3n). Tambi\u00e9n he creado ElAgora.Academy, un espacio formativo y de conversaci\u00f3n.<\/p>\n\n\n\n<p>Actualmente lidero la Unidad de Contenidos para mercados Internacionales en GoDaddy, donde trabajo de manera internacional con distintos pa\u00edses intentando ahorrar costes de producci\u00f3n y, alineando los objetivos y la marca para varios mercados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soy Clara y me dedico a las estrategias de contenido. Creo que el contenido puede ser la espina dorsal que d\u00e9 coherencia todo lo que hacen las organizaciones: desde que dise\u00f1amos en un producto o servicio, hasta que lo comunicamos, siendo coherentes con nuestra propuesta de valor. Sobre este tema escrib\u00ed el libro \u201cEstrategia y [&hellip;]<\/p>\n","protected":false},"author":1320655,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_user_name":"claraavilac","footnotes":""},"speaker_group":[],"class_list":["post-4387","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/787adb2ca5f7d8879b1b757b13999fb9f8e1e8049435f30ca32bd3c24f355a13?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/1320655"}],"replies":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/comments?post=4387"}],"version-history":[{"count":4,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4387\/revisions"}],"predecessor-version":[{"id":5734,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4387\/revisions\/5734"}],"sessions":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4530?_embed=1&context=view"},{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4428?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=4387"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2023\/wp-json\/wp\/v2\/speaker_group?post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}