{"id":865,"date":"2026-02-08T11:38:16","date_gmt":"2026-02-08T10:38:16","guid":{"rendered":"https:\/\/madrid.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=865"},"modified":"2026-02-12T12:31:12","modified_gmt":"2026-02-12T11:31:12","slug":"charla-1-02","status":"publish","type":"wcb_session","link":"https:\/\/madrid.wordcamp.org\/2026\/session\/charla-1-02\/","title":{"rendered":"De bonito a rentable: C\u00f3mo tu dise\u00f1o web est\u00e1 dejando dinero sobre la mesa"},"content":{"rendered":"\n<p>Tu web es preciosa. Gan\u00f3 likes en Instagram. Tu dise\u00f1ador est\u00e1 orgulloso. Y t\u00fa sigues compitiendo por precio y persiguiendo clientes que no valoran tu trabajo.<br>Esta ponencia destroza el mito de que \u00abbuen dise\u00f1o = web bonita\u00bb y te muestra la verdad inc\u00f3moda: una web puede ser est\u00e9ticamente impecable y estrat\u00e9gicamente desastrosa.<\/p>\n\n\n\n<p>Saldr\u00e1s sabiendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los 5 errores de dise\u00f1o que hacen que tu cliente ideal se vaya sin contratar<\/li>\n\n\n\n<li>C\u00f3mo detectar si tu web est\u00e1 dise\u00f1ada para tu ego o para tu cuenta bancaria<\/li>\n\n\n\n<li>El framework de 3 preguntas que transforma cualquier decisi\u00f3n de dise\u00f1o en una decisi\u00f3n estrat\u00e9gica<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tu web es preciosa. Gan\u00f3 likes en Instagram. Tu dise\u00f1ador est\u00e1 orgulloso. Y t\u00fa sigues compitiendo por precio y persiguiendo clientes que no valoran tu trabajo.Esta ponencia destroza el mito de que \u00abbuen dise\u00f1o = web bonita\u00bb y te muestra la verdad inc\u00f3moda: una web puede ser est\u00e9ticamente impecable y estrat\u00e9gicamente desastrosa. Saldr\u00e1s sabiendo:<\/p>\n","protected":false},"author":17029701,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1772879400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[952],"footnotes":""},"session_track":[43],"session_category":[56],"class_list":["post-865","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-diseno"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"07\/03\/2026","time":"11:30"},"session_speakers":[{"id":"952","slug":"laura-gonzalez-andres","name":"Laura Gonz\u00e1lez Andr\u00e9s","link":"https:\/\/madrid.wordcamp.org\/2026\/speaker\/laura-gonzalez-andres\/"}],"session_cats_rendered":"Dise\u00f1o","_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/17029701"}],"version-history":[{"count":2,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/865\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/865\/revisions\/995"}],"speakers":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/952"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=865"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}