{"id":970,"date":"2026-02-11T20:50:29","date_gmt":"2026-02-11T19:50:29","guid":{"rendered":"https:\/\/madrid.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=970"},"modified":"2026-02-11T20:50:29","modified_gmt":"2026-02-11T19:50:29","slug":"lucia-rico","status":"publish","type":"wcb_speaker","link":"https:\/\/madrid.wordcamp.org\/2026\/speaker\/lucia-rico\/","title":{"rendered":"Luc\u00eda Rico"},"content":{"rendered":"\n<p>Soy Luc\u00eda Rico, consultora en Direcci\u00f3n Estrat\u00e9gica SEO y fundadora de luciayelseo.com. Trabajo con negocios que ya invierten en marketing pero sienten que el SEO se ha convertido en una acumulaci\u00f3n de tareas sin criterio ni foco. Mi especialidad es ordenar el canal org\u00e1nico desde la decisi\u00f3n, no desde la ejecuci\u00f3n: entender qu\u00e9 papel juega cada URL, c\u00f3mo se estructura WordPress como sistema y c\u00f3mo el SEO se convierte en una palanca real de negocio. Adem\u00e1s, soy embajadora de marca de LucusHost, donde colaboro acercando una visi\u00f3n estrat\u00e9gica del SEO a la comunidad WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soy Luc\u00eda Rico, consultora en Direcci\u00f3n Estrat\u00e9gica SEO y fundadora de luciayelseo.com. Trabajo con negocios que ya invierten en marketing pero sienten que el SEO se ha convertido en una acumulaci\u00f3n de tareas sin criterio ni foco. Mi especialidad es ordenar el canal org\u00e1nico desde la decisi\u00f3n, no desde la ejecuci\u00f3n: entender qu\u00e9 papel juega [&hellip;]<\/p>\n","protected":false},"author":17029701,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"luciayelseo","footnotes":""},"speaker_group":[],"class_list":["post-970","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/4bb0e03d5fe75c7eb8a649e8ad13f94b3fd52e28096a3340da0bd920bf9f3913?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/17029701"}],"replies":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":1,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/970\/revisions"}],"predecessor-version":[{"id":971,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/970\/revisions\/971"}],"sessions":[{"embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/889?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/madrid.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}